Email Campaigns

💡 Prefer to use AI? You can create, design, and send email campaigns just by chatting with an AI assistant like Claude or Grok Bot. Learn how to connect Wajooba's MCP server and create campaigns with AI

Overview

Email campaigns let you send announcements, newsletters, event invites, and product updates to your contacts straight from Wajooba. You choose who receives the email, design the message, send yourself a test, and then send it to your audience.

What You Can Do

Feature	What it does
Create a campaign	Set up a new email with a name, subject, and audience
Choose an audience	Send to all contacts or to a specific tag, such as "Sample Tag"
Design the email	Build the email from blocks like headings, text, images, cards, buttons, and dividers
Personalize	Add merge tags so each email includes details like the recipient's name
Send a test	Send the campaign to yourself or your team before it goes out
Send the campaign	Deliver the email to your whole audience

Before You Start

You'll need	Details
Admin access	Sign in to your Wajooba admin account
Contacts	Contacts in your account, with tags if you want to target a group
Content	Your subject line, message, and any images or links

Step 1: Create a Campaign

1. Sign in to your Wajooba admin.
2. Go to Grow > Campaigns.

3. Create a new campaign.
4. Enter a campaign name, such as "Sample Campaign".
5. Enter a subject line, such as "Sample Subject Line".
6. Save the campaign as a draft.

Step 2: Choose Your Audience

Audience option	Who receives it
All contacts	Everyone in your Wajooba account
A tag	Only contacts with that tag, such as "Sample Tag"
Specific emails	Only the addresses you enter, such as [email protected]

Tip: Use tags to send relevant emails to the right people, for example a "Sample Students Tag" for course updates and a "Sample Members Tag" for membership news.

Step 3: Design Your Email

Build your email using content blocks:

Block	Use it for
Heading	The main title or section titles
Text	Your message and paragraphs
Image	Banners, photos, and graphics
Cards	Highlighting several items side by side, such as features or events
Button	A clear call to action, such as "Sample Button" linking to your page
Divider	Separating sections of the email

Personalize with Merge Tags

Merge tag	What it shows
%recipient.firstName%	The recipient's first name
%recipient.email%	The recipient's email address

Note: Some contacts may not have a first name saved, so write greetings that still read well without it, such as "Hi there,".

Step 4: Send a Test Email

Always test before sending to your audience.

1. Go to Grow > Campaigns and open your campaign.

2. Click the Send Campaign icon (paper plane).

3. Choose the Test Campaign tab.

4. Enter the test email addresses, such as [email protected] and [email protected].

5. Click Send Test.

6. Check the email in your inbox on desktop and mobile.

Step 5: Send Your Campaign

1. Open your campaign from Grow > Campaigns.
2. Check the subject, audience, and content one last time.
3. Click the Send Campaign icon.
4. Confirm to send the campaign to your audience.

⚠️ Once a campaign is sent, it can't be undone. Double-check your audience before you send.

Editing a Campaign

What you want to change	What to do
Subject line	Open the campaign and update the subject
Audience	Open the campaign and choose a different tag or "All contacts"
Email content	Open the campaign designer and edit the blocks
Campaign name	Open the campaign and rename it

You can edit a campaign any time before it's sent.

Best Practices

Tip	Why it helps
Keep subject lines short and clear	More people open emails they understand at a glance
Use one main call to action	Readers know exactly what to do next
Add alt text to images	The message still makes sense if images don't load
Always send a test first	You catch typos, broken links, and layout issues
Target with tags	Relevant emails get better engagement
Check on mobile	Many people read email on their phones

Troubleshooting

Problem	What to do
The test email didn't arrive	Check your spam folder and confirm the test address is correct
Images aren't showing	Make sure the image link is public and working
The first name is blank	That contact has no first name saved, so use a greeting that works without it
Wrong audience selected	Open the campaign and update the audience before sending
The email looks different from the preview	Send a test and review it in your inbox on desktop and mobile

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Want to create campaigns with AI? Connect Wajooba's MCP server to Claude or Grok Bot